Lionel Messi did not always had an easy life. When he was 10 years old, a doctor diagnosed a hormonal disease that affected the growth of this budding player. After researching which Argentinean club could help him to develop his football career, Leo's family enrolled him for recruitment testing at FC Barcelona in Spain. He was admitted to the Masia, the Barça training centre, which agreed to cover his training as well as his medical care expenses.
The 135-year history of the Manufacture has also been punctuated by many obstacles. Audemars Piguet has overcome them and in doing so as acquired the kind of competence it now sees in Lionel Messi. Keenly aware of what such knowledge entails and of the power to effect change that it encompasses, both Lionel Messi and Audemars Piguet are concerned with passing it on to younger generations in preparing for the future. Lionel Messi does so through his new "Fundacíon Leo Messi" created in 2009, and Audemars Piguet through its own foundation. This shared vision will be the driving force behind several social projects that the two partners will be jointly developing over the coming years.
As Messi explains, "I am trying to use my fame to raise public awareness of the distress of women and children around the world! You have to believe in yourself and never lose sight of your dreams... but sometimes our dreams need a little helping hand."Discreet, humble and committed, as of 2010 he is serving as a UNICEF goodwill ambassador.In its undisputed leadership role within the field of Haute Horlogerie, Audemars Piguet naturally surrounds itself with strong and powerful personalities embodying excellence and daring in their own field – be it sport, art, or technology. These partnerships owe nothing to chance; they serve to reaffirm the authentic values conveyed by the Manufacture and centred on the passion for exceptional watches and the expertise they enshrine.
Such is definitely the case for Lionel Messi, who has found a prime partner in Audemars Piguet: "It's a real joy and a great honour for me to join a prestigious family such as that of Audemars Piguet, which I have long admired. This is the start of a beautiful human adventure based on strong shared values and visions". Friends of the brands will thus enjoy the tremendous privilege of rubbing shoulders with him at various exclusive events. In joining the Audemars Piguet "family", Leo Messi thus becomes the first footballer to associate his name with that of a prestigious Swiss watch brand (Audemars Piguet, 2010).
For the full story, visit: http://www.audemarspiguet.com/www08/en/news/ap_messi.php
Posts
No comments:
Post a Comment