Hublot Official Timekeeper Copa del Rey

I am studing sales, marketing & communication and I found this interesting article about the marketing choices of Hublot. They were the official timekeeper of the 29th Copa del Rey sail competition. 

Early August saw the Hublot brand navigating through the royal waters of Palma de Mallorca. The scene was set for a memorable 29th Copa del Rey (King's Cup) competition: 90 yachts from all categories took to the starting line throughout the week. The sporting calibre of the teams was unprecedented and the weather conditions brought a touch of unpredictability to the event, with constant, sudden changes in the wind. It was a true test for the sailors from all over the globe, for whom this represents the most prestigious and competitive event in the Mediterranean. With the participation of yachts such as the TP52s Matador, Cristabella and Bribon, as well as Mini-Maxis Alegre, Container and Ran, along with Prince Felipe of Spain's own IRC 52 CAM, the Copa del Rey attracts many spectators each year to the event held on the stunning Balearic island. Guests were invited to stylish evening events on the terraces of the Real Club Nautico, to mingle, take in the enchanting summer ambiance and enjoy the musical accompaniment.

The winners in each category - the owners of the Matador, Ran, Rats on Fire, Tanit IV and Lelagain yachts - were presented with a magnificent Hublot chronograph by King Juan Carlos of Spain during a prizegiving ceremony held in front of the breathtaking cathedral of Palma de Mallorca (watchquote, 2010).

New Rolex Watchwinders

Last Christmas Rolex released a new watchwinder. Not many people know about it, because there wasn't an official press release. The winder is made by Swiss Kubik. There are two versions of the watchwinder. One is in Rolex green leather and the other one is in Rolex green but in Jubilee style ROLEXROLEXROLEX, which is also used in Rolex latest advertising campaign.

The winders are not programmable and pre-set for optimum Rolex watch winding. However there are some discussions on forums about the optimum watch winding. Some people are saying the winder rotates in a single direction only. This is not what Rolex require for their watches. They require 650 turns per day in both Clockwise & Counter Clockwise directions. A Rolex trained watchmaker said that the fact of the winder rotating in a single direction only is a serious flaw in the winders design. The winding in one direction will cause undue wear on the watch’s winding mechanism. He was shocked to discover this. Maby there are different versions? I would say: A big company like Rolex has not made this winder in collaboration with SwissKubik without doing research, so I have my doubts about these discussions!

I like the winder with the jubilee style more, because you don't see this kind of design very often. I already liked the watchwinder brands Scatola del Tempo and Swiss Kubik. I would choose between these two brands when im planning to buy one. I would say: this watchwinder a must have for the Rolex collector!

Written by: Tobias. S