NEW Baselworld 2010: Zenith

These are some new Zenith models of Baselworld 2010. Technical specifications are coming later. All these models are available at the official Zenith retailer: Sparnaaij Juweliers, Almere (The Netherlands). For more information visit http://sparnaaij-juweliers.com/index.php?id=zenith or contact almere@sparnaaij-juweliers.com.

Written by: Tobias. S

Baselworld 2010

At the 38th baselworld fair, with a higher percentage of visitors compared to last year, there were a lot of new and exciting creations. Its good to hear a lot of positive sounds in the industry. The brands and the distributors saw the first signs of recovery, this was confirmed by an increase in orders. TSWatches was also at the fair, because of the busy schedule we decided to post a lot of our findings after the fair. 

The trend we saw at the fair was that the Swiss brands are going back to their roots. We also saw a lot of summer colours. At Omega we saw a lot of purple dials and at other brands we saw a lot of turquoise. 

These where the facts for Baselworld 2010:

100,700 visitors from 100 countries

1915 exhibitors from 45 countries

3000 journalists from 70 countries

160,000 m2 exhibition area

Zenith: Baselworld 2010 Preview

After the CEO change at Zenith we can expect a totally different direction. Last years we were used to the extravagant Defy and Port Royal series. Under the new direction of Jean-Frédéric Dufour (previously worked for Ulyssee Nardin, Chopard & the Swatch Group), Zenith is going back to their roots. He reduced the number of references and in the communication they're going to focus more at technique. The model on the picture is the new El Primero Chronograph Foudroyante. The colours which are used are like the new vintage 1969, which was introduced last year. 

Here are some quotes from the press release:

- The first automatic El Primero integrated chronograph with 1/10th of a second display.

- The heart of the El Primero beats at a rate of 36,000 vibrations per hour or in other words
864,000 a day
meaning 315,360,000 beats per year 

- Driven by the El Primero 4052 B automatic calibre, the new El Primero Jumping Seconds chronograph comes in a choice of 18-carat rose gold or stainless steel for its 42 mm case that is water-resistant to 10 ATM (100 metres) and fitted with a transparent sapphire crystal on either side.
- The silver sunray-brushed dial features circular satin-brushed zones for the rose gold version. Both the stainless steel model and the gold model feature three counters. On the stainless steel version, these come in subtle shades of blue and grey. The faceted hands and hour-markers coated with Superluminova are rhodium-plated, or gold-plated on the rose gold models. 

The new Zenith Foudroyante is available at Sparnaaij Jewelers, Almere, The Netherlands. For more information please visit http://www.sparnaaij-juweliers.com or send a email to almere@sparnaaij-juweliers.com

Written by: Tobias. S