Zenith: Baselworld 2010 Preview

After the CEO change at Zenith we can expect a totally different direction. Last years we were used to the extravagant Defy and Port Royal series. Under the new direction of Jean-Frédéric Dufour (previously worked for Ulyssee Nardin, Chopard & the Swatch Group), Zenith is going back to their roots. He reduced the number of references and in the communication they're going to focus more at technique. The model on the picture is the new El Primero Chronograph Foudroyante. The colours which are used are like the new vintage 1969, which was introduced last year. 

Here are some quotes from the press release:

- The first automatic El Primero integrated chronograph with 1/10th of a second display.

- The heart of the El Primero beats at a rate of 36,000 vibrations per hour or in other words
864,000 a day
meaning 315,360,000 beats per year 

- Driven by the El Primero 4052 B automatic calibre, the new El Primero Jumping Seconds chronograph comes in a choice of 18-carat rose gold or stainless steel for its 42 mm case that is water-resistant to 10 ATM (100 metres) and fitted with a transparent sapphire crystal on either side.
- The silver sunray-brushed dial features circular satin-brushed zones for the rose gold version. Both the stainless steel model and the gold model feature three counters. On the stainless steel version, these come in subtle shades of blue and grey. The faceted hands and hour-markers coated with Superluminova are rhodium-plated, or gold-plated on the rose gold models. 

The new Zenith Foudroyante is available at Sparnaaij Jewelers, Almere, The Netherlands. For more information please visit http://www.sparnaaij-juweliers.com or send a email to almere@sparnaaij-juweliers.com

Written by: Tobias. S