First Breitling flagship store, Manhattan New York

Breitling, luxury Swiss watchmaker since 1884 will be opening its first US store in New York at 5 E. 57th Street this fall.

The 8,500-square-foot, three-level store will showcase Breitling's entire collection of fine timepieces, including watches from the Breitling, and Breitling for Bentley lines as well as an assortment of special limited-edition models. The store will also feature a Breitling technical center that provides after-sales service. The store features a daring design blending Breitling's aeronautical heritage with New York pop art tradition.

Marie Bodman, President of Breitling US, comments, “Breitling is delighted to be a part of such a rich retail environment on this venerable street”.

Breitling invited a prestigious array of aviation, show business and sports personalities to this inauguration, including John Travolta, ice hockey legend Wayne Gretsky, Mark Streit, the Swiss star of the New York Islanders, along with a number of basketball and American football celebrities like Boomer Esiason (Breitling, 2011).