Westime and Zenith Celebrate

Limited Edition Timepiece Debuts Exclusively at Westime Boutiques
Rodeo Drive was transformed into an Arctic wonderland for the international debut of Zenith’s limited edition Manufacture watch, El Primero Striking "Jean-Louis Etienne."

Zenith joined forces with Arctic explorer Jean-Louis Etienne to develop a watch suitable for extreme situations and taxing weather conditions. Clear skies prevailed in Southern California on the evening of October 7th, but giant outdoor glacier walls, snow-white decorations and a carved ice bar turned the Westime Beverly Hills boutique into a glacial setting ideal for the timepiece’s debut.

Westime President Greg Simonian welcomed guests, and Zenith CEO Jean-Frederic Dufour described his collaboration with Jean-Louis Etienne before introducing the explorer himself. The first man to reach the North Pole on foot alone, Jean-Louis Etienne recalled his most recent expedition for which the new watch was created — his solo flight over the North Pole in a hot air balloon. Founder of Westime John Simonian and President of Zenith USA Alain Huy were also in attendance to celebrate the occasion.

Westime is one of the famous jewelers in The United States. They have a great and wide collection of unique timepieces and jewellery. For example Audemars Piguet, Richard Mille, A. Lange & Söhne, Vacheron Constantin, Zenith and IWC. When you are near one of their boutiques I would definetly pay a visit! For more information, visit Westime.

(Westime, 2010)