I am studing sales, marketing & communication and I found this interesting article about the marketing choices of Hublot. They were the official timekeeper of the 29th Copa del Rey sail competition.
Early August saw the Hublot brand navigating through the royal waters of Palma de Mallorca. The scene was set for a memorable 29th Copa del Rey (King's Cup) competition: 90 yachts from all categories took to the starting line throughout the week. The sporting calibre of the teams was unprecedented and the weather conditions brought a touch of unpredictability to the event, with constant, sudden changes in the wind. It was a true test for the sailors from all over the globe, for whom this represents the most prestigious and competitive event in the Mediterranean. With the participation of yachts such as the TP52s Matador, Cristabella and Bribon, as well as Mini-Maxis Alegre, Container and Ran, along with Prince Felipe of Spain's own IRC 52 CAM, the Copa del Rey attracts many spectators each year to the event held on the stunning Balearic island. Guests were invited to stylish evening events on the terraces of the Real Club Nautico, to mingle, take in the enchanting summer ambiance and enjoy the musical accompaniment.
The winners in each category - the owners of the Matador, Ran, Rats on Fire, Tanit IV and Lelagain yachts - were presented with a magnificent Hublot chronograph by King Juan Carlos of Spain during a prizegiving ceremony held in front of the breathtaking cathedral of Palma de Mallorca (watchquote, 2010).
Early August saw the Hublot brand navigating through the royal waters of Palma de Mallorca. The scene was set for a memorable 29th Copa del Rey (King's Cup) competition: 90 yachts from all categories took to the starting line throughout the week. The sporting calibre of the teams was unprecedented and the weather conditions brought a touch of unpredictability to the event, with constant, sudden changes in the wind. It was a true test for the sailors from all over the globe, for whom this represents the most prestigious and competitive event in the Mediterranean. With the participation of yachts such as the TP52s Matador, Cristabella and Bribon, as well as Mini-Maxis Alegre, Container and Ran, along with Prince Felipe of Spain's own IRC 52 CAM, the Copa del Rey attracts many spectators each year to the event held on the stunning Balearic island. Guests were invited to stylish evening events on the terraces of the Real Club Nautico, to mingle, take in the enchanting summer ambiance and enjoy the musical accompaniment.
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