Fake Watches are for Fake People

The Fondation de la Haute Horlogerie and the Federation of the Swiss Watch Industry are collaborating to launch an international anti-watchreplica campaign. Their objective is to inform the public on the damage caused by this huge problem. The problem is expanding rapidly through multiple distribution channels, especially online. This illegalindustry amount to US$ 200 billion to 360 billion a year, or 5% to 7% of international trade. Mostly the Swiss Watches are a target in this illegal replica world. The Federation of the Swiss Watch Industry (FH) estimates that over 40 million fake Swiss watches are made each year (compared with exports of almost 26 million authentic Swiss watches in 2007).

We must not forget, this wouldn’t be such a big industry without the individuals who buy fake watches, and who fail to realise the damage they cause, in particular in human terms. The priority in the fight against this illegal market must therefore be to speak directly to these potential customers and have them realise that what they buy has serious consequences on companies and nations. The Swiss brands who are copied by these illegal watchmakers are also investing a lot of money in protecting their magnificent timepieces against these 'terror'. For example, Hublot has an guarantee card which you cannot copy. Its a sort of creditcard with a unique code. The campaign against illegal watches is supported by many international media.

The time has come to challenge this plague of illegal business. Thats why TSWatches supports this campaign. We cannot allow this illegal activities anymore, it ruins the great luxury watchindustry, so lets say it together: "Fake Watches are for Fake People!''.

Written by: Tobias. S