Hublot boutique New York

Nearly 300 square metres - including a mezzanine for a more confidential salon lounge - completely dedicated to the world of Hublot. Our boutique enjoys an ultra-prestigious address, since the premises on 62^nd are part of a historic Madison house dating from the 19^th Century, and which is situated in a block encompassing the grandest luxury houses.

Developed according to the same concept as the Hublot boutique in Paris' Place Vendôme, which opened a few weeks ago, the famous New Yorker star architect Peter Marino has reinterpreted the concept of fusion dear to the brand, using materials such as bronze, natural buckskin or ebony to convey a warm yet hushed atmosphere. The high ceiling, extending up to 6 metres, incorporates skylights to genuinely illuminate the walls, clad with buckskin and a fabric made-to-measure by the Swiss materials artist John M. Armleder. Art has a strong presence in this new fusion of materials, especially through the furniture, the lights created by artists highly rated by Peter Marino, the Dupré-Lafon period chairs or even the majestic stairwell. The ramp also has a hand-woven decoration, and the whole confers a touch of originality to a completely rethought and redesigned watch space.

The innovative and technological touch dear to Hublot is represented by an unprecedented new large Raptor table made by Xavier Dietlin, the LCG Madison glasses which finely embellish the watch showcases, the spatial motors which enable you to view a watch from all angles, and finally a giant screen guided from Switzerland capable of broadcasting Hublot events live worldwide.


Hublot is already present in the United States, with two exclusive boutiques in Miami - at Bal Harbour and Boca Raton. Opening soon in Beverly Hills and Las Vegas (HH Magazine, 2011)

SIHH: Audemars Piguet Royal Oak

You might have heard about it already. Here it is the new magnificent limited Arnold Schwarzenegger The Legacy edition. Its a limited edition of 1500 pieces. The watch is also available with a black alligator strap. The photo's are taken by PuristSPro

 Case: black ceramic case, 48mm diameter and 14.1mm thick
Bezel: beadblasted ti screws, attachments on left side of case
push piece platforms in rubber and beadblasted Ti

Pushpieces: in 18kt pink gold with gridwork surface finish
Crown: black ceramic with pink gold cap

Strap: Anthracite grey aramid fiber

SIHH 1

The Salon International de la Haute Horlogerie has started! Jaeger-LeCoultre is going to bring some new Reverso's and they are also going to expand their line of Ultra-thin watches (Grande Reverso Lady Ultra-thin ) . They even made this new Memovox Tribute to deep sea!

Still riding the wave of success enjoyed by its diving watch range, Jaeger-LeCoultre sought to pay tribute this year to their original bond with the watery depths, and so the new Memovox Tribute to Deep Sea revisits the Memovox Deep Sea—the first automatic diving watch equipped with an alarm. With identical characteristics to the original model (with the exception of the case diameter, artfully increased from 39 to 40.5 mm), this new timepiece is sure to entice collectors. Two limited series of 959 and 359 pieces respectively will be exhibited at the "Salon International de la Haute Horlogerie". The first version sports a black dial, while the second has a two-tone anthracite and black dial, originally developed for the US market and bearing the inscription “LeCoultre”, a historic allusion guaranteed to delight aficionados of the history of fine watchmaking.

Here are some impressions of the SIHH 2011. These foto's are made by professionalwatches.com. 

  More info coming soon!!

First Breitling flagship store, Manhattan New York

Breitling, luxury Swiss watchmaker since 1884 will be opening its first US store in New York at 5 E. 57th Street this fall.

The 8,500-square-foot, three-level store will showcase Breitling's entire collection of fine timepieces, including watches from the Breitling, and Breitling for Bentley lines as well as an assortment of special limited-edition models. The store will also feature a Breitling technical center that provides after-sales service. The store features a daring design blending Breitling's aeronautical heritage with New York pop art tradition.

Marie Bodman, President of Breitling US, comments, “Breitling is delighted to be a part of such a rich retail environment on this venerable street”.

Breitling invited a prestigious array of aviation, show business and sports personalities to this inauguration, including John Travolta, ice hockey legend Wayne Gretsky, Mark Streit, the Swiss star of the New York Islanders, along with a number of basketball and American football celebrities like Boomer Esiason (Breitling, 2011).

SIHH Watch Fair

As it is January 2011, we will soon have one of the two biggest watch events in the world again. The 21th SIHH, full name Salon International de la Haute Horlogerie, will take place in Geneve from 17 till the 21th of January. The SIHH exhibitors are 19 of the world’s most prestigious watch brands. Most of them are brands from the Richemont Group, but there are also some independent brands. The brands who exposing are Cartier, A. Lange & Söhne, Alfred Dunhill, Audemars Piguet, Baume & Mercier, Girard-Perregaux, Greubel Forsey, IWC, Jaeger-LeCoultre, JeanRichard, Montblanc, Officine Panerai, Parmigiani Fleurier, Piaget, Ralph Lauren Watch and Jewelry Co, Richard Mille, Roger Dubuis, Vacheron Constantin and Van Cleef & Arpels.

Last year the visitor numbers of the fair increased with 10 percent and there was a corresponding increase in business volumes (SIHH, 2010). These observations were some signs for financial recovery of the watch industry.

TSWatches can't wait to report you about the novelties of the 21th edition of the SIHH in Geneve. Keep visiting and you will see them soon! Here is a short video of the watchbrand IWC exhibiting at the SIHH in Geneve in 2010.