TSWatches

Hublot boutique New York

2011-03-08T18:05:00.000+01:00

Nearly 300 square metres - including a mezzanine for a more confidential salon lounge - completely dedicated to the world of Hublot. Our boutique enjoys an ultra-prestigious address, since the premises on 62^nd are part of a historic Madison house dating from the 19^th Century, and which is situated in a block encompassing the grandest luxury houses.

Developed according to the same concept as the Hublot boutique in Paris' Place Vendôme, which opened a few weeks ago, the famous New Yorker star architect Peter Marino has reinterpreted the concept of fusion dear to the brand, using materials such as bronze, natural buckskin or ebony to convey a warm yet hushed atmosphere. The high ceiling, extending up to 6 metres, incorporates skylights to genuinely illuminate the walls, clad with buckskin and a fabric made-to-measure by the Swiss materials artist John M. Armleder. Art has a strong presence in this new fusion of materials, especially through the furniture, the lights created by artists highly rated by Peter Marino, the Dupré-Lafon period chairs or even the majestic stairwell. The ramp also has a hand-woven decoration, and the whole confers a touch of originality to a completely rethought and redesigned watch space.

The innovative and technological touch dear to Hublot is represented by an unprecedented new large Raptor table made by Xavier Dietlin, the LCG Madison glasses which finely embellish the watch showcases, the spatial motors which enable you to view a watch from all angles, and finally a giant screen guided from Switzerland capable of broadcasting Hublot events live worldwide.

Hublot is already present in the United States, with two exclusive boutiques in Miami - at Bal Harbour and Boca Raton. Opening soon in Beverly Hills and Las Vegas (HH Magazine, 2011)

SIHH: Audemars Piguet Royal Oak

2011-01-19T21:50:00.000+01:00

You might have heard about it already. Here it is the new magnificent limited Arnold Schwarzenegger The Legacy edition. Its a limited edition of 1500 pieces. The watch is also available with a black alligator strap. The photo's are taken by PuristSPro

Case: black ceramic case, 48mm diameter and 14.1mm thick
Bezel: beadblasted ti screws, attachments on left side of case
push piece platforms in rubber and beadblasted Ti

Pushpieces: in 18kt pink gold with gridwork surface finish
Crown: black ceramic with pink gold cap

Strap: Anthracite grey aramid fiber

SIHH 1

2011-01-18T13:48:00.000+01:00

The Salon International de la Haute Horlogerie has started! Jaeger-LeCoultre is going to bring some new Reverso's and they are also going to expand their line of Ultra-thin watches (Grande Reverso Lady Ultra-thin ) . They even made this new Memovox Tribute to deep sea!

Still riding the wave of success enjoyed by its diving watch range, Jaeger-LeCoultre sought to pay tribute this year to their original bond with the watery depths, and so the new Memovox Tribute to Deep Sea revisits the Memovox Deep Sea—the first automatic diving watch equipped with an alarm. With identical characteristics to the original model (with the exception of the case diameter, artfully increased from 39 to 40.5 mm), this new timepiece is sure to entice collectors. Two limited series of 959 and 359 pieces respectively will be exhibited at the "Salon International de la Haute Horlogerie". The first version sports a black dial, while the second has a two-tone anthracite and black dial, originally developed for the US market and bearing the inscription “LeCoultre”, a historic allusion guaranteed to delight aficionados of the history of fine watchmaking.

Here are some impressions of the SIHH 2011. These foto's are made by professionalwatches.com.

More info coming soon!!

First Breitling flagship store, Manhattan New York

2011-01-16T13:38:00.000+01:00

Breitling, luxury Swiss watchmaker since 1884 will be opening its first US store in New York at 5 E. 57th Street this fall.

The 8,500-square-foot, three-level store will showcase Breitling's entire collection of fine timepieces, including watches from the Breitling, and Breitling for Bentley lines as well as an assortment of special limited-edition models. The store will also feature a Breitling technical center that provides after-sales service. The store features a daring design blending Breitling's aeronautical heritage with New York pop art tradition.

Marie Bodman, President of Breitling US, comments, “Breitling is delighted to be a part of such a rich retail environment on this venerable street”.

Breitling invited a prestigious array of aviation, show business and sports personalities to this inauguration, including John Travolta, ice hockey legend Wayne Gretsky, Mark Streit, the Swiss star of the New York Islanders, along with a number of basketball and American football celebrities like Boomer Esiason (Breitling, 2011).

SIHH Watch Fair

2011-01-05T22:39:00.002+01:00

As it is January 2011, we will soon have one of the two biggest watch events in the world again. The 21th SIHH, full name Salon International de la Haute Horlogerie, will take place in Geneve from 17 till the 21th of January. The SIHH exhibitors are 19 of the world’s most prestigious watch brands. Most of them are brands from the Richemont Group, but there are also some independent brands. The brands who exposing are Cartier, A. Lange & Söhne, Alfred Dunhill, Audemars Piguet, Baume & Mercier, Girard-Perregaux, Greubel Forsey, IWC, Jaeger-LeCoultre, JeanRichard, Montblanc, Officine Panerai, Parmigiani Fleurier, Piaget, Ralph Lauren Watch and Jewelry Co, Richard Mille, Roger Dubuis, Vacheron Constantin and Van Cleef & Arpels.

Last year the visitor numbers of the fair increased with 10 percent and there was a corresponding increase in business volumes (SIHH, 2010). These observations were some signs for financial recovery of the watch industry.

TSWatches can't wait to report you about the novelties of the 21th edition of the SIHH in Geneve. Keep visiting and you will see them soon! Here is a short video of the watchbrand IWC exhibiting at the SIHH in Geneve in 2010.

HAPPY NEW YEAR

2010-12-31T19:04:00.000+01:00

Website extension Jaeger-LeCoultre

2010-12-27T17:45:00.001+01:00

Jaeger-LeCoultre presents the most extraordinary timepieces in watchmaking history on its website

Attracting steadily growing attention among connoisseurs and devotees since its launch, the Hybris Mechanica website by Jaeger-LeCoultre is dedicated to the brand's Grande Complication models as well as its major technical developments. It highlights the excellence of the "Grande Maison", its historical expertise in this field, along with its innovative spirit and its taste for challenges. In addition to the Hybris Mechanica 55, this iconic trilogy containing an astounding total of 55 complications, the newly extended site also features or presents three other iconic models: the Gyrotourbillon and its spherical tourbillon; the Reverso à Triptyque, the only watch with three faces driven by a single movement; the Master Grande Tradition with its flying tourbillon.

Immerse yourself in the Grande Complication universe of perfection with beautiful images, animations and films. On particularly discover the fascinating interactive animation of the most advanced musical timepiece, the Hybris Mechanica à Grande Sonnerie, enabling all those who so wish to listen to the chime of the watch to select the mode Petite Sonnerie, Grande Sonnerie. The minute repeater function can also be activated on request.

Visit the Jaeger-LeCoultre site extension here

Jaeger-LeCoultre, 177 years of expertise

A major player in watchmaking history since 1833, Jaeger-LeCoultre is the first Manufacture to have been established in the Vallee de Joux. It played a pioneering role by uniting the full range of technical and artistic professions under one roof and made an indelible imprint on the watchmaking development of the entire region. Guided by time-honoured know-how and a constant quest for technical enhancements, the over 1,000 master-watchmakers, engineers and technicians craft each watch in harmony with the same passion. Each masterpiece, heir to 177 years of expertise, calls for the exercise of no less than 40 professions and benefits from cutting-edge technologies while being crafted in harmony with the noblest traditions of the Vallée de Joux. Building on a vast heritage encompassing over 1,000 calibres and over 400 registered patents, Jaeger-LeCoultre remains the reference in high-end watchmaking.

SIHH 2011: AP Millenary minute repeater

2010-12-12T22:27:00.000+01:00

This really nice watch is the newest addition to the Audemars Piguet Millenary collection. The oval case is made from titanium and has a diameter of 47mm. The watch has a power reserve of 165 hours! Here is the press release.

Drawing upon the time-honoured know-how cultivated by Audemars Piguet, the new Millenary Minute Repeater is enriching a classic and sculptural collection that already includes such exceptional models as the Tradition d’Excellence N°5, MC12, Deadbeat Seconds and Carbon One watches. Endowed with hours, minutes, seconds and minute repeater functions and equipped with a winding system specially developed for its hand-wound Calibre 2910, the Millenary Minute Repeater – like its illustrious forerunners – is a concentrated blend of expertise, technical sophistication and innovative materials. Its titanium oval case provides an atypical stage-setting for a truly magnificent sight featuring offset gold subdials inviting the observer to plunge into the mechanism’s deepest secrets. The AP escapement, the double balance-spring, as well as the hammers and the striking gongs, all become the key players of a truly three-dimensional creation. The striking mechanism is the oldest of all complications. As early as the 15th century,
certain pocket-watches already sounded the hours in passing, whereas quarter-repeating mechanisms striking the hours and quarters on demand appeared in the late 17th century. These watches endowed with a mechanical memory and which initially served to tell the time in the dark are now one of the greatest demonstrations of horological expertise, and the exclusive preserve of a few rare movement manufacturers.

The movement

Conceived, developed and produced by Audemars Piguet, the new hand-wound Calibre 2910 driving the Millenary Minute Repeater is also distinguished by the atypical construction of the regulating organ. The latter is composed, not of one balancespring, but of two balance-springs placed top to tail. This flat opposite-facing
double balance-spring system boasts numerous advantages: it ensures automatic compensation for potential poising flaws; eliminates the need for the “overcoil” terminal curves of so-called “Breguet-type” balance-springs, which are always very tricky to make; and also does away with the imprecision resulting from the vertical position of the watch without needing to resort to such a sophisticated device as the tourbillon. All these special features serve to ensure finer adjustment of the balanceand- spring assembly oscillating at a frequency of 21,600 vibrations per hour. The two movement barrels guarantee an exceptional seven-day power reserve. A third barrel dedicated to the striking mechanism is two and a half times larger than normal, and enhances the regularity of the note. Finally, in terms of security, the Millenary Minute Repeater is equipped with a balance-stop system designed to ensuring timesetting that is accurate to the nearest second. The new winding system also features a security device that prevents time-setting while the striking mechanism is in operation, thus avoiding any risk of inappropriate handling.

Architecture
Such refined mechanical features naturally deserved to be matched by equally exceptional finishing. The oval-shaped Millenary case in brushed titanium – a material featuring exceptional resonance qualities – is framed by a polished titanium bezel. The various organs within are barely concealed by the anthracite grey hours and minutes subdial offset at 3 o’clock, and by the small seconds at 7 o’clock. Particular care has been lavished on the hand-polished bevelling, on the interior angles and on the concentric circular-grained motif. The movement is also adorned by a horizontal “Côtes
de Genève” pattern. This wealth of details is visible both from the top and through the transparent caseback, which together serve to highlight a particularly dynamic threedimensional architecture. Through its impressive combination of performances and technological accomplishments, the Audemars Piguet Millenary Minute Repeater makes a decisive new contribution to the history of this collection (Audemars Piguet, 2010).

Technical specifications

Movement
··Manufacture Audemars Piguet Calibre 2910
··Offset hours/minutes at 3 o’clock, offset
minutes at 7 o’clock
··Three-position winding crown
··Repeater slide serving to activate the minute
repeater at 7 o’clock
··Movement dimensions (width and thickness):
37.90 x 32.90 mm
··Casing diameter (width and thickness):
37 x 32 mm
··Total movement thickness: 10.05 mm
··Direct-impulse AP escapement
··Variable-inertia balance fitted with
inertia-blocks
··Diameter of the balance: 11.90 mm
··Flat double balance-spring
··Power reserve: 165 hours
··Frequency: 21.600 vph (3Hz)
··Number of parts: 443
··Number of jewels: 40
··Finishing: all parts finished by hand, with
hand-polished bevelling, interior angles,
snailing, hand-draw file strokes, horizontal
“Côtes de Genève” motif and circular-graining
on the mainplate

Case
··Titanium oval case
··Width: 47 mm
··Thickness: 42 mm
··Sapphire crystal caseback
··Non water-resistant

Dial
··Anthracite grey dial,
applied pink gold Roman numerals,
silvered small seconds subdial

Strap
··Hand-sewn black crocodile leather
“with large square scales”, fastened by
a titanium AP folding clasp

Functions
··Hours
··Minutes
··Small seconds
··Minute repeater

Frederique Constant Cohiba limited edition launch party in New York City

2010-12-06T19:07:00.001+01:00

SIHH 2011: JLC Reverso tribute

2010-12-06T00:12:00.000+01:00

“A legend in movement”
By Jérome Lambert, CEO Jaeger-LeCoultre

Certain legends draw their strength from their age. Frozen in the past, immobilised forever, they speak only of the past. But sometimes, the magic is so great that a strange phenomenon takes place: the legend lives, breathes, mutates, becomes more beautiful, all the while retaining its aura.

A long time ago, back in 1931, in a dusty vortex and to the accompaniment of horses’ hooves hammering, an idea was born: a watch with a dial that could protect itself from shocks, all the while offering a personalised engraved case-back. Eighty years later, the Reverso has progressed from watchmaking icon to cult status.

The Reverso is so unique that with the passing of time, it has been made in many other guises without losing its essence. Today, wearing a Reverso from the current collections on your wrist is an entry to an exclusive world – not only in terms of watchmaking history, but above all to a universe of technical perfection and aesthetic refinement.

By inventing the Reverso, a small group of men with great imagination and innovative spirit did far more than create a simple reversible case. They gave birth to an emotion which has lasted more than 80 years, and designed a watch whose endless possibilities are still being discovered. The Reverso’s strength lies both in its past, but just as much in its future.

1931, 2011 : the success of a timelessly classic style
The account of the conception of the Reverso, born in India in response to English polo players’ desire for an unbreakable watch, is even more amazing than it first seems. In 2011, the Reverso will appear in even more surprising and seductive guises, while remaining loyal to its legend that continues to push the borders of creativity.

By imagining a reversible watch with a case that would revolve in order to protect the dial and expose only the metal back to shocks, the designers of the Reverso knew that they had found an effective technical answer to the challenge that was given them: “to create an elegant watch capable of surviving polo”!

They undoubtedly were not aware that their idea was gearing up to play another very different role than that of protective shield. The steel or gold back that could be made to appear by turning the case was going to write a new page in the history of watchmaking. A clean page that would make the Reverso much more than a watch: a cult object that every Reverso owner could make unique by personalising it. Who was the first person to have the idea of engraving his initials? Or his regiment’s crest? His club’s emblem? Who, for the first time, wanted to make an enamel portrait of his beloved wife? To inscribe his lucky number?

Thanks to this surface that measures just a few square centimetres offering everyone the chance to realise their wishes in terms of personalisation, the Reverso became a watch-work of art and an object of emotion, to be transferred or shared. Born from the practice of an intensive sport, the Reverso soon became a symbol of elegance identifiable at a single glance.

Over the decades, as its dimensions evolved, becoming smaller for the feminine version and larger for the masculine versions from the 1990s onwards, its inimitable style remained unchanged, even when its rectangular case became square.

The case was crafted in steel and in every shade of gold, models were set with precious stones, the dials appeared with various motifs and colours and a variety of straps and bracelets were developed: the unique and yet multi-faceted Reverso proved to be an ideal field of expression for creativity and refinement.

New release for 2011 : Grande Reverso Ultra Thin
After 80 years of celebrating classicism, the new Grande Reverso Ultra Thin turns revolutionary by focusing on extreme simplicity. The extremely diminutive width of Jaeger-LeCoultre Calibre 822 (at just 2.94 mm) has enabled the design engineers to build a Reverso slimmer than ever before. While the case with its generous new proportions asserts an authentic presence on the wrist, its slenderness makes it both light and comfortable to wear thanks to its subtly curved shape.
The pure dial with its vertical guilloché pattern, the restrained design of the Arabic numerals, the slim blued hands: all the aesthetic codes of the Reverso are sublimated within this ultra-thin interpretation. This new watch expresses the very essence of the Reverso personality: a blend of tradition and nobility embodying an alliance of style and elegance.

Two “Tribute to 1931” models
Because this new Reverso is intended to be a bridge between past and present, Jaeger-LeCoultre has decided to create two Grande Reverso Ultra Thin Tribute to 1931 models in steel and in pink gold, featuring a black or white dial with dagger-shaped hands and baton-type hour-markers directly inspired by the original Reverso. The spirit of 1931 in contemporary dimensions, and all the Art Deco charm of the first Reversos interpreted in today’s language.

Source: Jaeger-LeCoultre, 2010

SIHH 2011: Preview RM017 Ultra-flat Tourbillon

2010-11-26T16:05:00.000+01:00

Just got the press release of the new Richard Mille ultra-flat tourbillon! I am very excited, because this tourbillon has a case of a mere 8.7mm total thickness. This RM017 associates the best of Swiss watch making tradition with innovative and novel solutions, both in the choice of materials and the overall design of the watch. The watch has a power reserve of 70 hours and the movement is made out of grade 2 titanium with a black PVD coating. The tourbillion cage has a ceramic endstone to improve wear and tear and it also features the function selector, which is based on a car’s gear box and displays the selected mode - winding, neutral or handsetting - by a needle situated at 4 o’clock. This stunning tourbillon watch is a numbered limited edition of 50 pieces and will be officially launched at the SIHH 2011 in January. The price is unknown. Here is a picture of the watch and some more specifications.

CALIBER RM 017: manual winding extra flat tourbillon movement with hours, minutes, power reserve indicator and function indicator.
Dimensions: length 49.80 mm x 38.00 mm x 8.70 mm.

FUNCTION INDICATOR
In a manner similar to a car's gearbox, the function indicator allows one to see the winding, neutral and hand setting positions as the crown is pulled out. Each position is indicated via a hand at 4 o’clock displaying the following functions: W (Winding) – N (Neutral) – H (Hands).

DIAL
In sapphire (thickness: 0.30 mm) with anti-glare treatment (both sides), protected by 8 silicon braces inserted in the upper and lower grooves.

CRYSTAL
Bezel side: In sapphire (1800 Vickers) with anti-glare treatment (both sides)
Thickness: 1.15 mm
Case back: In sapphire with anti-glare treatment (both sides)
Thickness: at the center 1.05 mm and outer edges 1.39 mm

OTHER FEATURES
- Movement dimensions: 31.20 x 29.45 mm
- Thickness: 4.65 mm
- Tourbillon diameter: 12.30 mm
- Balance wheel diameter: 10 mm
- Number of jewels: 23
- Balance: GLUCYDUR, 2 arms, 4 setting screws, inertia moment 10 mg.cm2, angle of lift 53º
- Frequency: 21,600 vph (3 Hz)
- Balance spring: ELINVAR by NIVAROX
- Torque indicator with reference measurement in dNmm
- Shock protection: KIF ELASTOR KE 160 B28
- Stone setting in 2N gold
- Barrel shaft in nickel-free chronifer (DIN x 46 Cr 13 + S) with the following characteristics: stainless- antimagnetic- suitable for tempering

Written by: Tobias. S
Source: Richard Mille, 2010

Jaeger-LeCoultre latest timepieces in Museum of Bags and Purses in Amsterdam

2010-11-16T23:44:00.000+01:00

Jaeger-LeCoultre and the Museum of Bags and Purses present a unique exhibition on the theme: “Invention through movement”. This exhibition takes place from November 16th-27th, in Amsterdam, Netherlands. The 2010 models are displayed together with a special “bags and purses” selection of the museum which makes this exhibition unique.

Brand lovers and connoisseurs will also have the chance to discover the Atmos Clock, a dream of perpetual motion. With no batteries, no electric current and no winding, the clock has steadily forged its path through the months, years and decades, with rich and innovative designs.

During this week, a MasterClass will be held. Guests and LeClub members will be offered a variety of watch making lessons by a watchmaker (the basic operation of the Calibre Jaeger-LeCoultre 875 and the dismantling and reassembly of a Reverso Grande Date). To have a chance to attend a workshop of the MasterClass log on or register to our LeClub now to find out the address of our team in our news section and contact them (Jaeger-LeCoultre, 2010).

To visit this exhibition Rendez-vous to the :

Herengracht 573 Amsterdam
10h00 – 17h00
Entrance is free.
Open every day.

Westime and Zenith Celebrate

2010-10-28T19:48:00.002+02:00

Limited Edition Timepiece Debuts Exclusively at Westime Boutiques
Rodeo Drive was transformed into an Arctic wonderland for the international debut of Zenith’s limited edition Manufacture watch, El Primero Striking "Jean-Louis Etienne."

Zenith joined forces with Arctic explorer Jean-Louis Etienne to develop a watch suitable for extreme situations and taxing weather conditions. Clear skies prevailed in Southern California on the evening of October 7th, but giant outdoor glacier walls, snow-white decorations and a carved ice bar turned the Westime Beverly Hills boutique into a glacial setting ideal for the timepiece’s debut.

Westime President Greg Simonian welcomed guests, and Zenith CEO Jean-Frederic Dufour described his collaboration with Jean-Louis Etienne before introducing the explorer himself. The first man to reach the North Pole on foot alone, Jean-Louis Etienne recalled his most recent expedition for which the new watch was created — his solo flight over the North Pole in a hot air balloon. Founder of Westime John Simonian and President of Zenith USA Alain Huy were also in attendance to celebrate the occasion.

Westime is one of the famous jewelers in The United States. They have a great and wide collection of unique timepieces and jewellery. For example Audemars Piguet, Richard Mille, A. Lange & Söhne, Vacheron Constantin, Zenith and IWC. When you are near one of their boutiques I would definetly pay a visit! For more information, visit Westime.

(Westime, 2010)

Magnificent pictures

2010-10-25T23:11:00.000+02:00

Dear visitors, I had to share these magnificent pictures made by enthusiastic watch fanatics with their own professional camera. These pictures are made by two users of the populair watch website timezone.com. The left one is the Audemars Piguet Royal Oak Offshore Panda Dial and the right one is the Panerai Luminor Base (PAM00112) with a custom strap. These are two of my favorites in the industry!

Roger Dubuis Double Tourbillon

2010-10-20T11:50:00.000+02:00

Roger Dubuis keeps making versions of their crazy looking skeletonized double tourbillon watches. This newest one is going to be even more expensive - being a quasi jewelry piece with large baguette-cut diamonds on the inner bezel ring. In a 45mm wide 18k white gold case with an open dial, this is one of the boldest looking luxury watches around today. The skeletonized movement shows off the two tourbillon carriages, gear train and skeletonized mainspring barrel of the movement. The glass is sapphire and glareproofed on both sides. And the movement is very difficult to put together, and I imagine rather delicate. So do not drop this watch!

Like I said, what makes this "Jewellery" version of the Excalibur Double Tourbillon watch different is the 48 diamonds on the bezel. The watch by itself is shiny enough, and the diamonds will push it to a new level of bling - high horology bling that is. This Roger Dubuis watch will be limited to just 28 pieces and is matched to an alligator strap (Luxist, 2010).

Audemars Piguet Celebrates its 135th anniversary with a new watch

2010-10-06T16:09:00.001+02:00

Tokyo, October 5th 2010: Audemars Piguet Japan held the Audemars Piguet 135th anniversary and new product launch party in the “Choice!” restaurant on the third floor of the eity’s prestigious Ark Mori building. The event was attended by a total of 500 guests including VIP, celebrities and media.

Mr. Go Mugino, Chief Executive Officer of Audemars Piguet Japan, welcomed guests with a speech in which he stated that: “Audemars Piguet has consistently forged its history through an innovative and challenging spirit. Today’s announcement of a special new product will be a fresh chapter in the company’s ongoing story.”

After the speech, Mr. Mugino introduced the evening’s first “special guests”: the two brand founders Jules-Louis Audemars and Edward-Auguste Piguet appeared in a hologram to greet attendees at the Audemars Piguet 135th anniversary event. Through the wonders of technology, they talked about the history of AP and the watch industry in general, and how things have changed since the time they first started. Various historical watches representing 135 years of history, specially flown in from the Audemars Piguet Museum in Le Brassus, were displayed in the same area.

After the surprise appearance of the company founders in the first zone, the party moved on to the next zone of the venue, representing the very latest from Audemars Piguet, where guests were entertained with Formula 1 simulators, nail arts, mixing by Japan’s hottest DJ “ DJ Hico”, and live music from the Piano Jack Instrumental Jazz Band.

The last and most special guest, representing the brand’s newly released watch model, was introduced by Mr. Wolfgang Sickenberg, Chief Sales Officer of Audemars Piguet. Formula 1 racing ace Jarno Trulli has been serving as Audemars Piguet ambassador since 2008, is to compete in the Japanese Grand Prix on October 8th, wearing a helmet sporting a picture of the “Royal Oak Offshore Jarno Trulli” Chronograph.

This new model, issued in a worldwide limited edition of 500, available as of October 6th from the Audemars Piguet Boutique located in Tokyo’s Ginza shopping precinct, will be initially be launched exclusively in Japan prior to its international release by the end of the year (Audemars Piguet, 2010).

Specifications:

Reference - 26202AU.OO.D002CA.01

Movement - Calibre: 3126/3840, selfwinding - Total diameter: 29.94 mm (13¼ lignes) -Casing diameter: 26 mm - Thickness: 7.16 mm - 59 jewels - 365 parts - Up to 60-hour power reserve - Cadence of the balance: 21,600 vibrations per hour (3 Hz) - Variable-inertia balance with eight inertia blocks and fl at balance-spring - Geneva-type mobile balance-spring stud-holder - Three-position winding stem - Finishing: all parts meticulously decorated: mainplate circular-grained; bridges rhodium-plated, chamfered, snailed and adorned with Côtes de Genève motif. Diamond-polished jewel sinks, diamond-polished sinks and chamfered spokes on the wheels; chamfered screw rims and slots. 22kt gold oscillating weight with anthracite grey galvanic coating.

Case - Forged carbon case middle, Cermet bezel, crown and pushers in sand-blasted titanium, sapphire crystal back in sand-blasted titanium - Diameter: 42mm - Thickness: 15.65mm - Back engraved with the inscription Royal Oak Offshore Limited Edition - Jarno Trulli - Water resistance: 100 meters.

Dial - Anthracite grey with exclusive “Méga Tapis serie” motif, silvered counters, applied hour-markers and hands in white gold with red luminescent coating, silvered inner bezel ring.
Strap - Black rubber, sand-blasted titanium folding clasp.

At the moment I am busy with an editorial about the unique appeal of Apple in relation to high-end watch brands. Please keep visit frequently, it will be online soon!

Hublot Official Timekeeper Copa del Rey

2010-09-20T22:09:00.001+02:00

I am studing sales, marketing & communication and I found this interesting article about the marketing choices of Hublot. They were the official timekeeper of the 29th Copa del Rey sail competition.

Early August saw the Hublot brand navigating through the royal waters of Palma de Mallorca. The scene was set for a memorable 29th Copa del Rey (King's Cup) competition: 90 yachts from all categories took to the starting line throughout the week. The sporting calibre of the teams was unprecedented and the weather conditions brought a touch of unpredictability to the event, with constant, sudden changes in the wind. It was a true test for the sailors from all over the globe, for whom this represents the most prestigious and competitive event in the Mediterranean. With the participation of yachts such as the TP52s Matador, Cristabella and Bribon, as well as Mini-Maxis Alegre, Container and Ran, along with Prince Felipe of Spain's own IRC 52 CAM, the Copa del Rey attracts many spectators each year to the event held on the stunning Balearic island. Guests were invited to stylish evening events on the terraces of the Real Club Nautico, to mingle, take in the enchanting summer ambiance and enjoy the musical accompaniment.

The winners in each category - the owners of the Matador, Ran, Rats on Fire, Tanit IV and Lelagain yachts - were presented with a magnificent Hublot chronograph by King Juan Carlos of Spain during a prizegiving ceremony held in front of the breathtaking cathedral of Palma de Mallorca (watchquote, 2010).

New Rolex Watchwinders

2010-09-02T17:28:00.001+02:00

Last Christmas Rolex released a new watchwinder. Not many people know about it, because there wasn't an official press release. The winder is made by Swiss Kubik. There are two versions of the watchwinder. One is in Rolex green leather and the other one is in Rolex green but in Jubilee style ROLEXROLEXROLEX, which is also used in Rolex latest advertising campaign.

The winders are not programmable and pre-set for optimum Rolex watch winding. However there are some discussions on forums about the optimum watch winding. Some people are saying the winder rotates in a single direction only. This is not what Rolex require for their watches. They require 650 turns per day in both Clockwise & Counter Clockwise directions. A Rolex trained watchmaker said that the fact of the winder rotating in a single direction only is a serious flaw in the winders design. The winding in one direction will cause undue wear on the watch’s winding mechanism. He was shocked to discover this. Maby there are different versions? I would say: A big company like Rolex has not made this winder in collaboration with SwissKubik without doing research, so I have my doubts about these discussions!

I like the winder with the jubilee style more, because you don't see this kind of design very often. I already liked the watchwinder brands Scatola del Tempo and Swiss Kubik. I would choose between these two brands when im planning to buy one. I would say: this watchwinder a must have for the Rolex collector!

Written by: Tobias. S

Inauguration of the A. Lange & Söhne Park in Glashütte

2010-08-16T16:40:00.000+02:00

I was surfing on the internet and found this interesting press article about the inauguration of the A. Lange & Söhne park in Glashütte. Enjoy it!

The unveiling of a monument to Ferdinand A. Lange by 15 apprentices of the company’s own watchmaker school was the highlight of a ceremony at which Lange Uhren GmbH inaugurated the A. Lange & Söhne Park in Glashütte on 15 July. With this, the company pays tribute to the founder of Germany’s fine watchmaking industry, who opened the first watchmaker workshop in the region in 1845 with 15 apprentices.

Also among the more than one hundred guests was his great grandson Walter Lange, who has carried on the family tradition since reunification, as well as the Vice President of the Saxon State Parliament, Andrea Dombois. In her word of welcome she honoured the social involvement of the company which is expressed in so many ways, even beyond the creation of highly qualified jobs. A current example is the tourist guide system for Glashütte, recently initiated by Lange, which guides visitors to the sights of the city.

The more than 3,000 square metre park was designed by the landscape architects Michael Wolf and Dirk Radzanowski from Penig in Saxony, and built by the company Grünkonzept from Bannewitz near Dresden. The bronze bust of Ferdinand A. Lange is the work of the Swiss sculptor, Beat Künzler. A musical setting at the ceremony was provided by the American mezzo-soprano Emily Righter and the Italian baritone Andrè Schuen. Both are stipendiaries of the “Young Singers Project” of the Salzburg Festival, with which the company maintains a close partnership.

This coming Sunday, visitors who come to the city of Glashütte can be the first to discover a new park abound with roses, hedges, ornamentals, and grasses. On the occasion of the summer festival organised by the Sächsische Zeitung, A. Lange & Söhne is opening the doors to its manufactory and inviting the public to get acquainted with precision watchmaking in many different ways. The planned ascents in a tethered balloon are likely to be very popular: they offer a totally new outlook on Glashütte as a hub of horology (A. Lange & Söhne, 2010).

Zenith launches limited edition in HK

2010-08-01T17:50:00.000+02:00

The new CEO of Zenith, Jean-Frederic Dufour, hosted a launch event in Hong Kong. Zenith presented a new limited editon watch to the press. The new limited edition is called the Christopher Columb. Its named after the famous world explorer Christopher Columbus. It is a beautiful watch, the dial is classic and reminds people to the roots of Zenith and the front and backside of the case are sapphire glass. The design is spectacular because of the curve in the glass at the front side and the backside. The diameter of the watch is 45mm and it is available in 18crt white or rose gold. The movement is the manual wind Zenith Academy 8804 with a unique gyroscopic system that ensures perfect horizontal positioning of the regulating organ housed in a gyroscopic cage made of 166 components.

Personally I think Zenith will win their lost collectors over the years again because this watch is part of the back to the roots strategy. People who loved Zenith, because of their lovely El Primero watches and their classic looks. I would say, Zenith is back in business again!! Here are some beautiful pictures and the technical specifications.

TECHNICAL DATA
References
18.2210.8804/01.C631 (Rose gold)
65.2210.8804/01.C630 (White gold)

Movement
-Academy 8804, Manual
-Unique Gyroscopic system that ensures perfect horizontal positioning of the regulating organ
-Gyroscopic cage made of 166 components, 10 conical-geared wheels (with 6 spherical wheels) & 6 ball bearings
Jewels: 45
Frequency: 36’000 V/h – (5 Hz)
Power reserve: 50 hours

Functions
-Hours and minutes excentered at 12 o’clock
-Self-regulating gyroscopic module at 6 o’clock
-Small second display at 9 o’clock
-Power reserve indicator at 3 o’clock

Case, dial & Hands
Material: 18-carat Rose or White Gold
Diameter: 45 mm
Crystal and Case-back: Box-form sapphire glass with anti-reflection treatment on both sides with excrescent domes that cover gyroscopic module
Water-resistance: 30 ATM
Dial: Silver rounded “Grain d’Orges” Guilloché with straighted “Clou de Paris" on the small second counter
Indexes & Numerals: Black laquered
Hands: blued stainless steel

Strap & Buckle
Strap: Black crocodile leather strap
Buckle: 18-carat gold triple folding buckle

Written by: Tobias. S

Anonimo Firenze, another Italian master creator!

2010-07-20T23:04:00.000+02:00

In 1972 Dino Zei made his step from the marines to the luxury market. He becomes director of “Guido Panerai e Figlio”, a company which produced top secret projects for the Italian marine. 25 years later he was one of the starters behind Anonimo, an extravagant Italian brand which connect Zei’s specialists from Firenze to the top of the luxury market. The vision of founder Federico Massacesi – former director Salvatore Ferragamo – and the expertise of Dino Zei resulted in limited series of handmade watches which made the big watch collectors thrilling!

Dino Zei’s career at the marine began in 1958. Zei was responsible for the weapon department of the marine, one of the best teams who made electronic- and weapon systems. Zei wasn’t only responsible for the production of weapons, he also custom made watches for the divers of the marine. These watches were much more specific then the watches who were already on the market. “Time is definitely a dominant thing in the world of the marines” said Zei. Why is that we asked? The military living is always marked by time, all the activities are programmed and performed on a précised time schedule. So much attention to time might be looking obsessive for a person who isn’t an expert, but it is crucial for complex operations whose success depends on following operations which must connect perfectly!

The importance of a watch of high quality which is accurate, reliable and easy to read is not only important in the world of the marines. The luxury market also attaches great importance to these characteristics. That’s where Anonimo stands for!

The moment when Zei became responsible for the mysterious top secret department, the Panerai Company already worked together with the Italian Marine. “That was my chance to work together with Giuseppe Panerai during his last three years of live” said Zei. ‘After that period, which I talk about in my book (The PANERAI book by Dino Zei), I left the marines and began to work for Panerai. The continuity of the projects designed for the marine was assured by this career step.

Until 1997 the brand was known as Officine Panerai Firenze. This brand was bought by the Swiss Richemont Group (also known from Cartier, IWC and Jaeger-LeCoultre), then the entire production of Officine Panerai moved to Switzerland. The production facilities and staff remained in Florence. Zei’s high tech expertise combined with the feeling for luxury of the flamboyant person Federico Massacesi resulted in 1997 in Anonimo. A new standard is set for solid, mens watches in limited circulation. Research, experiments and new features in design and technology are the characteristics of a collection which focuses only on man who go for the best. The typical Anonimo man likes beauty and cannot only allow the normal. They definitely go for the best, knows Zei. The choice of shops where we want to be is crucial. Our watches, you find only in shops where they offer the best of the best is the vision of Zei.

Tom Cruise was recently spotted with an Anonimo San Marco on his wrist at a Lakers game. He isn’t the only celebrity with an Anonimo. Also Ivan Basso, Luca Toni, Hermann Maier, Oliver Kahn, Paul Stanley, George Hincapie, Eric Singer and Caroll Shelby are spotted with an Anonimo Firenze watch.

Nowadays Anonimo is an upcoming brand which stands for quality and passion. The watches are classy, rough and sporty. ‘I consider myself a lucky man’ Zei’s laughing. My family, a wife and sons, the operations I successfully completed. Always useful, effective and honest. I am a man who has made mistakes like everyone but I always wore the consequences.’

Written by: Tobias. S

Audemars Piguet Official Timekeeper Tour Auto 2010

2010-07-19T21:50:00.000+02:00

The Manufacture Audemars Piguet’s interest in motor racing is definitely nothing new. In addition to close involvement with its Formula 1 racing-driver ambassadors Rubens Barrichello, Jarno Trulli and Sébastien Buemi, Audemars Piguet is also the official timekeeper for historical car rallies such as the Tour Auto, the National Classic Tour (Belgium) and the Audemars Piguet Gtaad Classic (Switzerland).

This year, 100 chronographs have been created within the Royal Oak Offshore: one 60-piece limited edition for the Tour Auto, and another 40 for the National Classic Tour. These new timepieces have been specially designed to appeal to motor sports enthusiasts.

Audemars Piguet has chosen to support two particular teams for this new edition of the Tour Auto

The Blanchard/Cloché-Dubois ladies’ team will be competing in the regularity category at the wheel of an AC Bristol. While this is a first for Céline Cloché-Dubois, Karine Blanchard has been driving the length and breadth of Europe since her childhood, when her parents instilled in her their own passion for classic racing. Karine was indeed part of the “3 girls in a Bugatti” team that took part in the Le Mans Classic race in 2006 and 2008. This is not the first Tour Auto for the Mécénat Chirurgie Cardiaque team, which already took part in the 2009 edition in order to support the heart surgery foundation after which it is named, racing their Jaguar MK1 in the competition category.

After the technical and sporting verifications conducted on April 19th in the Jardin des Tuileries in Paris, our friends will set off for Magny-Cours, where the first track race will take place the following day. The cars will then head for Vichy, a traditional stop-over on the Tour, followed by the famous Charade racing circuit in Auvergne, before an original stage in Lyon. After a detour via the Bresse track, the AC Bristol and the MK1 will drive towards the Alps and one of the most elegant French ski resort, Megève. The Audemars Piguet teams will then begin their descent towards the Côte d’Azur, via Aix-en-Provence on the Friday, and the Paul Richard HTTT race track. They will savour the splendours of the Mediterranean coastline as they proceed to the legendary Corniche and to Beaulieusur-Mer, the final destination of this new Tour Auto (Timezone, 2010).

Tissot Opens new boutique in Paris

2010-07-12T21:59:00.000+02:00

Dear people, i wasn't posting for a while because I was very busy with new exclusive editorial pieces and school. I am working on a nice story about the watch brand Anonimo, please keep visiting frequently, it comes online soon!

Tissot opens a monobrand store on Paris's Champs-Elysees at number 76. For its latest monobrand store, Tissot has chosen a location on ‘the world's most beautiful avenue', the famous Champs-Elysées in Paris. Neighbouring the flagship stores of the world's leading brands, the 100 square metre boutique opened its doors for the first time on July 8, 2010. An elegant Parisian facade encloses two floors of products. These accommodate eye-catching displays, as well as interactive presentations that enable visitors to experience the diversity and energy of the Tissot brand. And wrapping up the monobrand store package are a terrace and a café, where shoppers can relax and refuel.

A lifestyle experience
Tissot is at the forefront of the retail trend geared to meet increasing customer demand for participation. The highly modern interior presents the products in the context of a lifestyle experience. Expansive, back-lit walls showcase large prints of the new Tissot black and white ambassador campaign shot by Jeff Burton. A brand new boutique design concept plays with glossy and matt surfaces, demonstrating an abilty to stimulate and soothe in rapid succession. A 117 cm flat, tactile screen presents the Tissot Augmented Reality facility, which enables visitors to view watches in 3D on their own wrist. This expresses the Tissot commitment to continual innovation, in this case inspired by the latest IT advances (Tissot, 2010).

Vintage watches

2010-06-02T01:38:00.001+02:00

This time we have a guestwriter. His name is Stef and he is working for many years in the watchworld. He is very interested in Vintage watches so he wrote a nice editorial about it.

Vintage watches are sought for, for many years. An expensive hobby, but a very special one that gives a good insight in the world of watch making. What makes vintage watches so sought after?

What is vintage? The word "vintage" is a combination of the Latin of vinum, or "wine," and demere, or "to take off." A "vintage" was originally the field of a season's harvest at a vineyard. In the nineteenth century, "vintage" began to be used to signify in general something being old, old-fashioned, classical, or "from another time." In this way, objects other than wine began to be referred to as "vintage," including furniture, books, cars, clothing, musical instruments and off course watches.

Now we know this, lets define the term “vintage watch”. A vintage watch is a mechanical watch made before the quartz revolution in the 70’s. Because of the popularity of mass produced quartz watches, most watch companies that produced mechanical watches have since gone out of business. Several other companies that were once bold leaders in the watch making industry have consolidated and been absorbed into a few large watch houses that share mass produced parts. This means that a lot of great names from before the 70’s are not known any more only by the vintage watches that are under the many collectors.

It is this old industry that makes collecting vintage watches so “magical”. An industry that’s no longer there, but still excists at the same time. The industry goes back al long time, but in the mechanical watches industry the principle of many mechanical watches is still the same as 50 to a 100 years ago. This gives vintage watch collecting something “romantic”. Remembering a industry, that has changed so much since the 70’s, in its original form.

Next time we will talk about vintage watches as investment.

Sources: Farfo’s vintage watches & Vintage watch company

Written by: Stef

Lionel Messi for Audemars Piguet

2010-05-19T22:00:00.000+02:00

TSWatches recently found this press release about the commitment of Lionel Messi with Swiss high-end brand Audemars Piguet.This is a fantastic, new celebrity in the wide range of members of the AP Family. For example: Jay-Z, Whoopi Goldberg, Meryl Streep, Scarlett Johansson and Daniel Radcliffe are already members of the Audemars Piguet Family.

Lionel Messi joins the world of Audemars Piguet and its 135 years of history. Understandably proud to be welcoming him, Audemars Piguet CEO Philippe Merk salutes the arrival of this exceptional personality who has successively overcome life's various trials to reach the peak of his art.

Lionel Messi did not always had an easy life. When he was 10 years old, a doctor diagnosed a hormonal disease that affected the growth of this budding player. After researching which Argentinean club could help him to develop his football career, Leo's family enrolled him for recruitment testing at FC Barcelona in Spain. He was admitted to the Masia, the Barça training centre, which agreed to cover his training as well as his medical care expenses.

The 135-year history of the Manufacture has also been punctuated by many obstacles. Audemars Piguet has overcome them and in doing so as acquired the kind of competence it now sees in Lionel Messi. Keenly aware of what such knowledge entails and of the power to effect change that it encompasses, both Lionel Messi and Audemars Piguet are concerned with passing it on to younger generations in preparing for the future. Lionel Messi does so through his new "Fundacíon Leo Messi" created in 2009, and Audemars Piguet through its own foundation. This shared vision will be the driving force behind several social projects that the two partners will be jointly developing over the coming years.

As Messi explains, "I am trying to use my fame to raise public awareness of the distress of women and children around the world! You have to believe in yourself and never lose sight of your dreams... but sometimes our dreams need a little helping hand."Discreet, humble and committed, as of 2010 he is serving as a UNICEF goodwill ambassador.In its undisputed leadership role within the field of Haute Horlogerie, Audemars Piguet naturally surrounds itself with strong and powerful personalities embodying excellence and daring in their own field – be it sport, art, or technology. These partnerships owe nothing to chance; they serve to reaffirm the authentic values conveyed by the Manufacture and centred on the passion for exceptional watches and the expertise they enshrine.

Such is definitely the case for Lionel Messi, who has found a prime partner in Audemars Piguet: "It's a real joy and a great honour for me to join a prestigious family such as that of Audemars Piguet, which I have long admired. This is the start of a beautiful human adventure based on strong shared values and visions". Friends of the brands will thus enjoy the tremendous privilege of rubbing shoulders with him at various exclusive events. In joining the Audemars Piguet "family", Leo Messi thus becomes the first footballer to associate his name with that of a prestigious Swiss watch brand (Audemars Piguet, 2010).

For the full story, visit: http://www.audemarspiguet.com/www08/en/news/ap_messi.php

Noblesse Watches & Jewellery

2010-05-12T20:41:00.002+02:00

As a number one source for haute horlogerie we also look at nice jewellers all over the world. We are searching for exclusive and new concepts. This time we found the interesting jeweller Noblesse in Ukraine. Noblesse is founded in 1999 and is the largest Ukrainian distributor of high-end Swiss watches and jewellery. It is the largest Ukrainian network of first-class boutiques (the boutiques are situated in downtown districts of Kyiv, Kharkiv and Odesa).

Noblesse owns multibrand boutiques and monobrand boutiques. An example of a multibrand boutique is the Louvre jewellery boutique in Kyiv (the left shop on the picture). It has a rich brand portfolio that includes the best of Italian and German jewelry producers only. Well known brands like Jacob & Co, Damiani, Pasquale Bruni, Schreiner and Stefan Hafner are available at this boutique. Noblesse owns monobrand boutiques from Jaeger-LeCoultre, IWC, Franck Muller, Ulyssee Nardin, Damiani, Bvlgari and Buben & Zorgweg.

Almost all exclusive brands are available at the Noblesse luxury company. Even brands which are not so famous, like Romaine Jerome, de LaCour, Cvstos and Thomas Prescher are available at Noblesse. Noblesse has massive advertising campaigns, carries out presentations and VIP-events, organizes press-conferences, introduces new brands to Ukrainian audience and publishes three glossy magazines and one newspaper.

What is really exclusive about Noblesse is their DELUXE Noblesse store. The location and phonenumber of this boutique is secret and has an private exclusive format. This lounge boutique boasts its club system which is featured with "by appointment" type of service. The only possible way to visit this boutique and become a client is by invitation of a sales manager or Noblesse company President and also by recommendation of regular customers. The cozy large sofa's in combination with creme colours and large mirrors are giving the perfect atmoshpere to buy a stunning masterpiece. Only Haute Horlogerie and Houte Joaillerie masterpieces are presented in this unique private atmosphere. On the picture below you see some shots of the interior and exterior of the Private DELUXE Noblesse store.

Our conclusion: Noblesse is a unique store/concept and has a lot of famous and quality brands. If you are close to or in Ukraine, the stores of Noblesse are definetly worth a visit (Noblesse, 2010).

Written by: Tobias. S

Rafael Nadal collaborates with Richard Mille

2010-04-05T18:23:00.000+02:00

Rafael Nadal recently signed a sponsorcontract with haute horlogerie brand Richard Mille. Nadal worked closely with Richard Mille to develop a tourbillon watch that would be light enough to wear while he is playing tennis. This is a unique piece because it is a ultra light tourbillon. Nadal tested the watch while he was sporting, so it is resistant against extreme shock conditions. As with Felipe Massa who drives every F1 Grand Prix with his watch, Rafael Nadal will play all of his matches wearing his Richard Mille on his wrist. So when Federer is going to wear his sponsored watches (Ambassador of Rolex) while he is playing tennis it is also going to be a battle of the watches, Richard Mille vs. Rolex.

The price of the watch on the picture is $525,000 and is limited to 50 pieces worldwide.

Written by: Tobias. S

NEW Baselworld 2010: Zenith

2010-03-27T22:27:00.001+01:00

These are some new Zenith models of Baselworld 2010. Technical specifications are coming later. All these models are available at the official Zenith retailer: Sparnaaij Juweliers, Almere (The Netherlands). For more information visit http://sparnaaij-juweliers.com/index.php?id=zenith or contact almere@sparnaaij-juweliers.com.

Written by: Tobias. S

Baselworld 2010

2010-03-27T22:18:00.000+01:00

At the 38th baselworld fair, with a higher percentage of visitors compared to last year, there were a lot of new and exciting creations. Its good to hear a lot of positive sounds in the industry. The brands and the distributors saw the first signs of recovery, this was confirmed by an increase in orders. TSWatches was also at the fair, because of the busy schedule we decided to post a lot of our findings after the fair.

The trend we saw at the fair was that the Swiss brands are going back to their roots. We also saw a lot of summer colours. At Omega we saw a lot of purple dials and at other brands we saw a lot of turquoise.

These where the facts for Baselworld 2010:

100,700 visitors from 100 countries

1915 exhibitors from 45 countries

3000 journalists from 70 countries

160,000 m2 exhibition area

Zenith: Baselworld 2010 Preview

2010-03-15T18:43:00.001+01:00

After the CEO change at Zenith we can expect a totally different direction. Last years we were used to the extravagant Defy and Port Royal series. Under the new direction of Jean-Frédéric Dufour (previously worked for Ulyssee Nardin, Chopard & the Swatch Group), Zenith is going back to their roots. He reduced the number of references and in the communication they're going to focus more at technique. The model on the picture is the new El Primero Chronograph Foudroyante. The colours which are used are like the new vintage 1969, which was introduced last year.

Here are some quotes from the press release:

- The first automatic El Primero integrated chronograph with 1/10th of a second display.

- The heart of the El Primero beats at a rate of 36,000 vibrations per hour or in other words
864,000 a day
meaning 315,360,000 beats per year

- Driven by the El Primero 4052 B automatic calibre, the new El Primero Jumping Seconds chronograph comes in a choice of 18-carat rose gold or stainless steel for its 42 mm case that is water-resistant to 10 ATM (100 metres) and fitted with a transparent sapphire crystal on either side.
- The silver sunray-brushed dial features circular satin-brushed zones for the rose gold version. Both the stainless steel model and the gold model feature three counters. On the stainless steel version, these come in subtle shades of blue and grey. The faceted hands and hour-markers coated with Superluminova are rhodium-plated, or gold-plated on the rose gold models.

The new Zenith Foudroyante is available at Sparnaaij Jewelers, Almere, The Netherlands. For more information please visit http://www.sparnaaij-juweliers.com or send a email to almere@sparnaaij-juweliers.com

Written by: Tobias. S

Historical watches

2010-02-28T19:56:00.001+01:00

The way the hands turn
Watches have not escaped the caprices of fashion any more than the upheavals of the recession. An overview of the latest trends.

The recession has redressed the balance and reset the clocks. Some second-hand watches have suffered in consequence. In the small world of auction sales, extravagantly proportioned models, with diameters exceeding 50 millimetres, are now paying the price of their lavishness. “These models were launched in 1997 by Panerai, the specialist in divers' watches designed for the Italian or German navies,” explains Romain Réa, expert at the Artcurial auction house. Since then, every brand except Rolex has rushed to embrace this new trend, encouraged by the Russian market.
Stars that never wane
On the eve of the economic hurricane, some watches reached stratospheric prices following speculative purchases at auctions. “At a public sale, a 1940 anti-magnetic Rolex chronograph (reference 35 25) could reach 60 000 euros then, compared with 25 000 euros today.” Despite this, the brand with the gold-crown emblem still leads the market thanks to star watches that never wane: the Rolex Daytona Paul Newman has maintained its price at 48 000 euros. “Rolex has always been an exception. It creates pure hand-made Swiss products combining resilience, style and technical excellence and, in addition, has always taken great care with its press campaigns.” The musts of the watchmaking world also include Vacheron Constantin and Patek Philippe, both symbols of perfect stability. Jaeger-LeCoultre has outsider status, Omega is suffering a slight downturn, Bell & Ross is maintaining its position honourably, while Longines and Universal are gaining ground. A water-resistant steel Longines chronograph from the 1940s is now worth 40 000 euros, against 2 000 euros ten years ago! “Wrist-worn chronographs are resisting the recession very well. They are the simplest type of complication watch – they count the hours and minutes – and are very pleasant to wear. The golden age of the chronograph watch occurred between the 1930s and 1950s. Following a slight dip in the 1960s, the arrival of automatic models in the 1970s revived the market. They are still very affordable today. You should count 2 000 euros for an automatic Breitling or Zenith.” Watch this space, then.

In contrast, the market for tourbillon watches has collapsed. Patented by Breguet in 1801, they were the pride of the Russian Tsars before being discovered by the oligarchs. Every brand thus laboured to release a tourbillon in a ripe market, which quickly became saturated. “As a result, this mechanical refinement that had everyone in ecstasies fifteen years ago has now become almost vulgar.” With regard to materials, yellow gold seems to have the confidence of the bidders over stable steel because of its affordability. “Rarity still makes all the difference, though,” points out Romain Réa. “A gold Patek chronograph from the 1950s costs between 20 000 and 25 000 euros. But a steel model will fetch three times that price, simply because it was made to order.” As regards shape, there is a return to elegance with ultra-thin models. At auctions in Monaco last year, the Russian language was silent, while Italian intonations could be heard, together with French accents and a few American tones... bling definitely seems to have lost its lustre.

Artcurial sale, 1st December at 3 p.m.
7, Rond-point des Champs-Elysées, 75008 Paris.

Patek Philippe
Perpetual calendar.
Chronograph, circa 1990.
Mechanical movement.

Rolex Sea-Dweller Comex, circa 1970.
Diver's watch supplied to the Compagnie Maritime d'Expertise.
Automatic movement.

Zenith El Primero
Chronograph, circa 1969.
Automatic movement.

Breguet Type XX
National navy.
Maritime aviation, circa 1960. Mechanical movement with "flyback" function, made in a limited edition of 500 timepieces.

Pierre DeRoche

2010-02-14T18:11:00.002+01:00

Visitors, my excuses for posting nothing so long. I am really busy with my internship at the moment. I promise I am going to post more freguently! For this moment I am working on the watch style guide for the month February. We also have a nice topic during the Baselworld fair which starts March 18. We have a special guestreporter from Basel. The watch on the picture is a baselworld 2010 preview from Pierre De Roche. Its a limited editon of 201 pieces.

Technical Specifications

Movement:
Automatic, exclusive Dubois Dépraz calibre, 49 jewels, decorated and engraved circular (360°) rotor, Côtes de Genève large date bridge

Functions:
Hours, minutes, seconds, large date and flyback chronograph with 60-minute and 12-hour counters

Case:
Black PVD titanium container; steel bezel, horns, screw-down crown, crown guard and pushpieces, 45.5 mm
Anti-reflective sapphire crystal and sapphire back
Water-resistant to 100 m

Bracelet/Strap:

Crocodile with safety folding clasp

Other versions Limited series of 21 pieces in pink gold-steel-titanium

Retail $10,000-20,000

Written by: Tobias. S

SIHH 2010 Ladies

2010-01-29T23:56:00.000+01:00

The focus of most of the brands on the SIHH are on mens watches. Ofcourse there where also some nice lady watches. The picture above is a summary of some stunning, high-end and technical lady watches. The first one is the Richard Mille Infinity Knot. The whole case and dial is set with pave diamonds. The second one is the Audemars Piguet Royal Oak Offshore New York 57th street boutique ROO Limited edition. It is a limited edition of 150 pieces. The last one is the Piaget Altiplano Gem-Set Skeleton. The case is 40 mm and the case and the movement are fully set with diamonds.

Written by: Tobias. S

NEW SITE: Zenith

2010-01-25T00:15:00.001+01:00

The picture above is a screenshot from the new site of Zenith. I also saw the new models of Zenith, from Basel 2010. You are going to be very surprised! I will post the new models when the Baselfair begins. The fair will start on march 18th.

Written by: Tobias. S

SIHH: Panerai Tourbillon

2010-01-24T16:11:00.001+01:00

The above model is a spectacular new skeleton tourbillon from Officine Panerai. It is introduced at the SIHH in Genève. Here are the model specifics.

Movement: Hand-wound mechanical, Panerai P.2005/S calibre, executed entirely by Panerai, 16¼ lignes, 10.05 mm thick, 31 jewels, Glucydur® balance, 28,800 alternations/hour. Incabloc® anti-shock device. Power reserve 6 days, three barrels. 277 components.

Functions: Hours, minutes, small seconds, second time zone, 24h indicator, power reserve indicator on the back, tourbillon.
Case: Diameter 48 mm, black ceramic with removable wire loop strap attachments (patented) in steel with special hard black coating. Screw-down winding crown in ceramic personalised OP.
Bezel: Black ceramic
Back: See-through sapphire crystal.
Dial: Skeleton dial with luminous Arabic numerals and hour markers. 24h indicator at 3 o’clock, small seconds and tourbillon indicator at 9 o’clock.
Crystal: Sapphire, made from corundum, 2 mm thick. Double anti-reflective coating.
Water-resistance: 10 bar (100 metres).
Strap: PANERAI personalised leather strap and adjustable steel buckle with special hard black coating.
Reference: PAM00348

Written by: Tobias. S

Photo's SIHH: 2010 Audemars Piguet

2010-01-20T16:14:00.000+01:00

Here is a photosummary of some new models from Audemars Piguet. These models are introduced at the SIHH in Genève. The first model on the first picture is the new Royal Oak Offshore Tourbillon Chronograph and the second one is the Royal Oak Offshore Grand Prix. Both models are rosegold. The first watch on the second picture is the Royal Oak Offshore Diver and the other watch is the Quincy Jones Millenary. The last watch is the Royal Oak Equation of Time The further model specifics are coming soon.

Written by: Tobias. S

SIHH Day 2

2010-01-19T23:43:00.000+01:00

Today is day 2 of the SIHH. On the above picture you see some impressions from the SIHH last year and this year. Yesterday we forgot about the new models from Cartier, IWC and several others. On the pictures below you see the new models of several brands with the explanations under the picture.

The first watch on the picture is the Cartier skeleton flying tourbillon. The case is 18 crt whitegold, the diameter is 45mm and the front and the back of the case are sapphire glass. The seconds watch is the Roger Dubuis Excaliber tourbillon minute repeater. This watch is a personal favorite, because I am a huge fan of the openworked dial. The whole case is 18 crt. rosegold and it is offered in a limited series of 28 pieces. The last watch is the new Piaget Altiplano. This watch came out because of the 50th Anniversary of the introduction of its legendary calibre 12P. This was the thinnest mechanical movement at that time. They once again set the new limit. This watch is the thinnest self-winding movement currently on the market, 2.35 mm.

The first one is the IWC Yacht club Chronograph. It is the new elegance sport watch in the portugese collection. The watch is water-resistant to 6 bar and is equipped with a screw-in crown and a crown protection. The second watch is the new A. Lange & Söhne 1 Daymatic. It is a nice established watch with a double-date and a new self-winding movement. The last watch is the Jean-Richard 2timezones Zirconium. It is a limited edition of 249 pieces. It a special watch, because it has a zirconium case. This is almost unique in watchmaking, zirconium is a high-performance metal. It is associated with a vulcanised rubber-coated steel bezel and titanium pushers and crown-shields.

Because of the nice new models at the SIHH, I cant wait till Basel. I heard there are coming a lot of nice and extreme novelties there.

Written by: Tobias. S

NEW: The SIHH in Genève started

2010-01-18T20:25:00.002+01:00

The Salon International de la Haute Horlogerie celebrates its 20th anniversary today. The SIHH will take place from January 18th to 22nd 2010 in Genève, Switzerland. The start of the SIHH means new press releases from the luxury brands. The exhibitors this year are: A.Lange & Söhne, Alfred Dunhill, Audemars Piguet, Baume & Mercier, Cartier, JeanRichard, Girard Perregaux, Greubel Forsey, IWC, Jaeger LeCoultre, Montblanc, Officine Panerai, Parmigiani Fleurier, Piaget, Ralph Lauren Watch & Jewelry Co, Richard Mille, Roger Dubuis, Vacheron Constantin and Van Cleef & Arpels.

Above you see three new watches. The first one is the new Audemars Piguet Royal Oak Offshore Grand Prix chronograph limited edition. It is made from high-tech materials as carbon and it is equipped with a selfwinding movement. The second one is the Jeager-LeCoultre Master Compressor Extreme LAB 2. This model is developed for the most extreme conditions and equipped with a mechanical Chronograph with GMT-function. The thirth is the Richard Mille RM028. This watch is available in titanium and a rubber strap. It is a diver's watch following the trend set out by the first Richard Mille diver's watch RM025.

These are also new complicated watches. The first one is the Panerai Radiomir Oro Rosa. This watch is 42mm and the case is pink gold. It has a new in-house calibre, the P.999. This calibre is hand-wound and features a 60-hour power reserve. The second watch is the Girard-Perregaux 1966 Chronograph. It offers a stylish take on traditional watchmaking, integrating a column-wheel chronograph in an elegant case from its Girard-Perregaux 1966 collection. The last watch is the Greubel & Forsey Double Tourbillon in red gold. This year Greubel & Forsey makes its first appearance. Newly installed in the original and innovative manufacture in La Chaux-de-Fonds, the team of 63 highly qualified watchmakers patiently work together to contribute to the highly manufactured timepieces stemming from the new inventions: the Double Tourbillon 30°, the Tourbillon 24 secondes, and the Quadruple Tourbillon (SIHH, 2010).

Tomorrow there is coming more from the SIHH.

Written by: Tobias. S

Ten minutes past ten

2010-01-17T15:04:00.000+01:00

Why are all watches, used in advertisements and commercials, set to 10 minutes past 10? Some people say: it frames the brand and logo nicely. Others say when you are photographing a watch on this way, it smiles, instead of a sad face. I mean everybody wants to see a smile on the face of a watch, right? We searched for some pronunciations from experts.

Klaus Peter Mager, a spokesman for Swatch, said his 25-year-old company, based in Biel, Switzerland, has always photographed watches primarily at 10:10, because “they’re smiling instead of a sad man’s face.” Andrew Block, executive vice president at Tourneau (large watch retailer, which has 51 stores worldwide) said: Because brand names generally are centered on the upper half of a watch, hands positioned at 10 and 2 “frame the brand and logo”. He also said “It’s almost like an unwritten rule that understands to photograph a watch at 10:10” (NY Times, 2008).

Personally I think these are some statements that aren’t true or false, I like watches who are showing 10:10 because its symmetric, and usually that is experienced nicer by customers. The following marketing advertisement is a nice fact: Ulyssee Nardin had a wristwatch campaign where the watch was set on 8:19. Susanne Hurni, head of Ulyssee Nardin’s advertising and marketing, said they did this, because when watches have secondary dials and windows – for the day of the week, calendar day and year – that would be obscured by the hands at 10 and 2.

Linda Kaplan Thaler, CEO of the Kaplan Thaler Group, a New York advertising agency, learned about the 10:10 rule when her firm worked on a campaign for Rolex several years ago, and was drawn to the notion that it was like a smile. “In advertising we would never expect someone to look at a watch and say, ‘The watch is smiling,’ but it’s just a feeling you get,” said Ms. Kaplan.

I think we never get to know if it is a rule or just a “guideline”, but I’m sure a watch that is smiling, is always good!

Written by: Tobias. S

Jasmine Bapic VP Audemars Piguet Latin America

2010-01-12T19:07:00.001+01:00

Swiss haute horlogerie brand Audemars Piguet announced that Jasmine Bapic will become Vice President for the Latin American region. Jasmine was manager of a boutique of AP and before that she was sales representative of the east coast region of America. Jasmine worked in the watch industry since she graduated at the Academie Maximilien de Meuron in Neuchatel, Switzerland. She worked as sales manager at Wings of Time, Marketingdirector at Technomarine and she supported the international marketingdepartment at Parmigiani Fleurier. She began her career as executive assistant at Corum.

“For quite some time I have recognized Jasmine’s considerable talent and contribution to the company," says Francois-Henry Bennahmias, President and CEO of Audemars Piguet, The Americas. "When the time came to fill the position of VP of Latin America, she was a natural choice." (Vialuxe, 2010)

For her new position she will be located in Miami. From here she will coordinate her work and oversee sales and marketing operations throughout the region, to include Mexico and the Carribean. TSWatches wishes her
a lot of succes on her new job.

Written by: Tobias. S

NEW: Watch Style Guide

2010-01-03T22:05:00.004+01:00

First of all: I wish everybody a happy new year and may all your wishes come true!! We are in a new year so I taught it would be nice to introduce a new topic to the visitors. Once per month we present a Watch Style Guide. This is a guide for people who don’t know what to wear at what kind of occasion or people who just like to know what’s 'hot'. We have several categories: Sports watches, Business watches, Ultimate lady watches and several others. Today we start with the Sports category. Out of each category we select three timepieces.

With the sports category we could better say spare time: when you’re not working or at a special occasion like black tie dinner, Oscars, music awards etc. This means the watch has to be shock resistant, water resistant and the movement has to be okay while you’re doing activities. The timepieces are carefully chosen by watchfanatics.

The first watch is the Zenith Defy Xtreme El Primero. We chose this watch because its 1000 meter water resistant, has sapphire glass and a special shock absorption process (see post > special: Zenithium), option: carbon bezel (so the damage level is low. Watch on the picture has a carbon bezel), crown is protected and it has a nice titanium bracelet and case. Because of the titanium the weight of this watch is okay, its light but still big . This combination is nice to wear and nice to see. The second watch is the Breitling Avenger Seawolf. This watch is 3000 meter water resistant, has an sapphire glass and a brushed steel case. Because the case is brushed you don’t see many scratches when you’re doing activities. Also the option of a diver pro bracelet is nice. The third watch is a diver watch. The IWC Aquatimer 2000. This watch is 2000 meters water resistant, has an sapphire glass and it has an bracelet quick chance system. And last but not least an unidirectional rotating bezel made of yellow and black PVD-Steel with super luminova.
There is a big price difference between these three watches. The Zenith watch is the most expensive and starts at €16.500 euro, the IWC Aquatimer serie starts at €3.540 euro and het Breitling Avenger Seawolf is €2.940 euro.

Written by: Tobias. S

INTERVIEW: Future plans LVMH Zenith

2009-12-30T20:56:00.002+01:00

It is almost 2010 and a lot of brands are looking back to 2009 as a ''crisis'' year and are also looking forward to 2010. 2010 could be a new year where the economy is getting better and new perspectives are born. TSWatches found an interesting interview with new Zenith CEO Jean-Frederic Dufour about the plans of Zenith in 2010.

MOSCOW, Dec 1 - Luxury Swiss watch brand Zenith is set to launch a line of watches at a fraction of its usual price to combat pressure on sales from the global economic slowdown, its Chief Executive told Reuters.The 144 year-old company -- owned by French luxury goods maker LVMH -- will sell the budget watches at just under 3,000 euros ($4,511) from 2010, its President and CEO Jean-Frederic Dufour said in an interview. "You can't lower the price of existing watches -- you come out with a lower product at a different price. That is what we are on the way to do," he told Reuters, when asked if the financial crisis had affected his business strategy. He said there would be no restrictions on production levels of the new models, whereas the higher end offerings are assembled in limited or even unique editions to increase their rarity and value. Zenith's most expensive watches can take up to a year to make and sell for as much as $500,000, but premium watch-makers have been hurt across the world as even billionaires look to cut back on pricey accessories. Swiss watch exports were down 25.5 percent in the 10 months to end October, according to Swiss Watch Industry data.
Dufour, who was poached by Zenith in May from rival Chopard, said he had been forced to write off 2009 but hoped for at least a slow recovery next year. "2009 ... we'd better forget it and talk about the future. It's a global feeling that the world economy has touched bottom -- there will be a recovery in 2010, slowly, but there will be a recovery," he said. Dufour was speaking at the launch of Zenith's first ever Russian concession, which is opening in central Moscow a short walk from the Red Square. "It was a very big and good opportunity for us -- we still believe in the market, we still believe in Russia ... Russian people are very watch-addicted people -- they are very precise," he said.

Dufour added that he expected to achieve single digit growth in Russia next year, but that there were no existing plans to open more outlets in Russia for the time being. He said Asia, and China specifically, was a stronger possibility. LVMH, the world's biggest luxury goods company, said in October its third quarter trading had been better across all divisions as the global economy picked up (Forexyard, 2010)

We, as TSWatches, are thinking it is a good way to be different then other brands. But we hope the magnificent El Primero perfection is still there. Zenith is always named because of their outstanding, high quality and good looking watches. We think people must see this history coming back in these new (lower priced) watches.

Written by: Tobias. S

Fake Watches are for Fake People

2009-12-26T14:56:00.001+01:00

The Fondation de la Haute Horlogerie and the Federation of the Swiss Watch Industry are collaborating to launch an international anti-watchreplica campaign. Their objective is to inform the public on the damage caused by this huge problem. The problem is expanding rapidly through multiple distribution channels, especially online. This illegalindustry amount to US$ 200 billion to 360 billion a year, or 5% to 7% of international trade. Mostly the Swiss Watches are a target in this illegal replica world. The Federation of the Swiss Watch Industry (FH) estimates that over 40 million fake Swiss watches are made each year (compared with exports of almost 26 million authentic Swiss watches in 2007).

We must not forget, this wouldn’t be such a big industry without the individuals who buy fake watches, and who fail to realise the damage they cause, in particular in human terms. The priority in the fight against this illegal market must therefore be to speak directly to these potential customers and have them realise that what they buy has serious consequences on companies and nations. The Swiss brands who are copied by these illegal watchmakers are also investing a lot of money in protecting their magnificent timepieces against these 'terror'. For example, Hublot has an guarantee card which you cannot copy. Its a sort of creditcard with a unique code. The campaign against illegal watches is supported by many international media.

The time has come to challenge this plague of illegal business. Thats why TSWatches supports this campaign. We cannot allow this illegal activities anymore, it ruins the great luxury watchindustry, so lets say it together: "Fake Watches are for Fake People!''.

Written by: Tobias. S

Looking back on Belles Montres 2009

2009-12-24T23:08:00.003+01:00

The 3rd Belles Montres was held in Paris 27-29 november. It is an exhibition for the people who want to discover the world of haute horlogerie. The timepieces you see at this exhibition are unique in his/her kind and are nice artpieces. For example Greubel & Forsey. This brand has an double tourbillon in one watch (see the picture). The location was historical, it was held at the Carrousel du Louvre. There where 38 Exhibitors. For example brands like Audemars Piguet, Panerai, Girard Pirregaux, Hublot, Richard Mille, Rolex and A. Lange & Söhne. Despite the rumours of a ''crisis'' Belles Montres attracts a large number of visitors. This years edition was a great succes and we look forward to the 4th edition.

Written by: Tobias. S

Special: Zenithium

2009-12-21T23:03:00.004+01:00

Zenithium is a special material designed by the Haute Horlogerie brand Zenith. It consists of Titanium, Aluminium and Niobium. They are especially working with this material in the Defy Classic and Xtreme timepieces. It allows a higher shock resistance to the movement. With this material there is no Deformation and no risks of damage into the movement. In the first picture you can see the explanation of the pressure. In the second picture you can see the Shock Absorption process of the Zenith Defy collection. The case of the watch is designed with the materials Zenithium and Carbon. This makes the case more resistible to extreme conditions.

Written by: Tobias. S

Baselworld 2010

2009-12-18T21:44:00.003+01:00

The preparations of the 2010 edition of the Baselworld watches & jewellery show already started. All the hotels in Basel are fully booked in the period 18 to 25 march. Does the crisis affect this edition of the fair or is everybody hearing positive noises and directly buying a lot of new jewellery and nice timepieces. We will hear it after 25 March. For now we have a sneakpeek from Corum for the 2010 collection.

First of all the Corum Admiral's Cup 50th Anniversary Minute Repeater Tourbillon. Its an 45 mm Case in 18 kt. red gold. Corum used a new caliber in this watch, the CO 010. The development of this caliber took two years. It has an magnificent 72 hour power reserve. The model is very recognizalbe because of the twelf-sided bezel (Corum, 2009).

I am also curious about the new Zenith collection. This is the first fully prepared Baselyear for the new CEO of Zenith Jean-Frédéric Dufour. And we all can't deny that he is a different person compared to Thierry Nataf. And is Breitling coming with new models included with the new B01 Manufactured movement? We will see. The next post will be very special. We are going to talk about the specially by Zenith designed material Zenithium.

Written by: Tobias. S

Zenith: Time of the Conquerors

2009-12-17T21:19:00.006+01:00

Not many people know this timepiece from the Zenith collection. It is the Zenith Academy Last Tsar. It is an 18crt. Rosegold timepiece. The tourbillon is covered with the golden two-headed eagle symbol of the eternal Russia. It is specially designed for the Russian market.

The watch you see on the picture is the tourbillon chronograph with an El Primero caliber 4005b movement and an 22crt. gold rotor. It has an Zenithbrown crocodile leather strap.There are three models on the market. The tourbillon chronograph, the tourbillon perpetual calendar and the minute repeater.

Written by: Tobias. S

Officine Panerai opens Boutique in Doha.

2009-12-16T18:49:00.006+01:00

The brand with Italian Roots, Officine Panerai, opens a new boutique in Doha, Qatar. A town on the Persian Gulf. The Boutique is opening its doors in the ambitious Villaggio Mall, the largest and most luxurious Shopping Center in Qatar. The complex is about 150.000 square metres big and it the architectural details were inspired by the Italian Renaissance with some nice Venetian detail like the canals.

The boutique has the same design like the other boutiques in the world. It is has a nautical, recognizable design with steel and teak combinations. They also have some exclusive timepieces on stock like the Radiomir Tourbillon GMT, the Luminor 1950 Tourbillon and the Luminor 1950 Chrono Monopulsante (Panerai, 2009)

Special: Jaeger-LeCoultre AMVOX

2009-12-14T23:55:00.005+01:00

This week in the special topic the Jaeger-LeCoultre AMVOX.
The legendary & luxurious carbrand Aston Martin collaborate with a leader in the watchmaking industry named Jaeger-LeCoultre. This is an combination where people only can dream about. This dream came true in 2005. Four years later the AMVOX collection is well known on the market. The collection has three nice models: Amvox3 Tourbillon GMT (limited to 300 pieces), Amvox2 Chronograph and the Amvox2 Chronograph DBS. Unique is the pushpiece-free chronograph. The functions are operated simply by pressing the sapphire crystal, at 12 o'clock for the start and stop functions, and at 6 o'clock to reset to zero. This system is called the vertical-trigger chronograph system.

The Amvox2 Chronograph DBS is a unique piece on his own. By integrating the transponder circuit into the body of the watch, Jaeger-LeCoultre has created a timepiece and a carkey in one. You can open and close you car with this unique timepiece. Only Aston Martin DBS owners can buy this watch.

After the vertical-trigger chronograph system, Jaeger-LeCoultre creates a groundbreaking step: the first mechanical watch to control the locking mechanism on a luxury car.

Jerome Lambert, Chief Executive Officer of Jaeger-LeCoultre said: "This is one of the most exciting projects our team has developed in the area of functional innovation in watchmaking. The collaboration with all levels of the Aston Martin organisation has been deep and exhilarating, and no doubt this transpires in the breakthrough nature and design of the AMVOX2 DBS Transponder itself." (Professionalwatches, 2009)
Written by: Tobias. S

Audemars Piguet NYC Boutique

2009-12-13T23:51:00.006+01:00

Last month Audemars Piguet launched their new boutique at a new location in New York . They are now located at 57th street, between Park Avenue and Madison Avenue. The new store is 3000 square ft and gives a whole new dimension to the brand.

This boutique has one of the biggest collections in the United States. It variates from the Royal Oak Family to the exclusive Millenairy collection. In the boutique you also find the limited Las Vegas Strip Edition.

On the image you see the Las Vegas Strip Limited collection. Available at the NYC Boutique.

Who is wearing what?

2009-12-13T18:45:00.007+01:00

These days a lot of people have rolemodels. Interesting for me was: what kind of male rolemodel wears what kind of watch? I hope in the future I can interview some of these celebrities why they are wearing that specific watch. Because of the looks, technical specifications, the brand or just to see the time? For now its just what kind of watch the celebrities wearing.

Nicolas Cage wears an Rolex Submariner and Patrick Dempsey wears an Audemars Piquet Royal Oak. Audemars Piquet is by the way a well known watch by celebrities. Also Jay-Z, Arnold Swarzenegger, David Beckham, Wesley Sneijder, Usher and P-Diddy are wearing an Audemars Piquet.

The Famous face of Breitling is ofcourse John Travolta. Also other big stars wearing Breitling. Brad Pitt, Matt Damon, Usher and again P-Diddy.

We began with Rolex. I Think everyone who earns a lot of money has a Rolex. But Jacob and Co has a list on their site that is kind of unique. Angela Bassett, Jimmy Fallon, Gisele Bundchen, Sean “P. Diddy” Combs, Enrique Iglesias, Justin Timberlake, Verne Troyer, Fred Durst, David & Victoria Beckham, Sir Elton John, Karl Lagerfeld, Carmen Kass, Naomi Campbell, Stefano Gabbana, Mya, Busta Rhymes, Nelly, Wyclef Jean, Nas, Tyrese, 50 Cent, Sharon & Ozzy Osbourne, Madonna, Jennifer Lopez, Bono, Michael Jordan, Tyson Beckford, Britney Spears, Sharon Stone, Beyonce Knowles, Rudolf Giuliani, Lenny Kravitz, Jessica Simpson and John Mayer wearing Jacob & Co (Jacob and Co, 2009). This list is pretty impressive! They even said on their site: "and the list goes on".

This was my first post and I hope you will return for some nice new posts.You can also expect a lot news for the Baselworld fair in March and other famous fairs.

Written by: Tobias. S